NEW ENGLAND BOAT SHOW: Exhibitors pleased with results

Posted on Written by Michael LaBella

BOSTON – Attendance at the Progressive Insurance New England Boat Show was up about 8.5 percent, which was good news, considering the first Sunday of the show was off 40 percent due to snow.

“Weekday traffic has been up 18 to 20 percent each day,” National Marine Manufacturers Association New England Boat Show organizer Joe O’Neal told Soundings Trade Only on Saturday. “Usually the serious buyers come out on weekdays, and up to this year it’s been flat.”

Official reports haven’t been released yet because typically the closing weekend is a big selling weekend, O’Neal said. The exhibitor space was also completely sold out for the first time in years.

Many exhibitors at the show said they were seeing repeat customers on the final weekend of the Feb. 16-24 show.

“We’ve seen some guys that we talked to last weekend go home and do their homework, and they’re coming back this weekend to buy,” Ron Bibee, customer service manager for Bryant Boats, told Trade Only.

Bibee, who attends shows all over the country with Bryant Boats, said the New England show is among his favorites.

“It’s a fabulous venue,” Bibee said. “You really see it all here. From the consumer standpoint you can see everything from this Beneteau over here for a half a million dollars to the Bayliner Element,” which sells fully loaded for $16,999.

Formula was having the best five days at the show it had seen in years, said sales consultant Gerry Fagan.

“This is the best start we’ve seen to a show in five or six years,” Fagan said. “All week long, we’ve had quality people. I’m not complaining. I’ve worked too many shows where I’ve had good reason to complain.”

Fagan agreed that the Boston Convention Center was “a great facility to sell boats out of.”

“Maybe that helps to bring more people here,” Fagan said. “I do a lot of shows; a lot of venues are so run-down, and this venue is amazing.”

Carl Aldrich, of Nauset Marine, said there had been huge interest in Boston Whaler’s new Vantage.

“That’s what people want — a dayboat,” Aldrich said. “It’s versatile and rugged.”

Pontoons also did well for those carrying them — typically dealers that operate in freshwater markets, such as Irwin Marine, which largely caters to people boating on Lake Winnipesaukee, N.H.

“It’s a growth segment, that’s for sure,” said Bruce Wright, general manager and vice president of Irwin Marine, which carries the Berkshire brand. “We’re seeing some people transitioning out of runabouts and into pontoons as the quality and sophistication have improved. People want one boat to do everything, and now we’re able to make that happen where we couldn’t before.”

John Huether, with Cataumet Boats, said there had been a lot of interest in Yamaha’s new joystick control called the Helm Master, which was exclusive to Grady-White at the New England Boat Show.

“Joystick controls are somewhat old hat. What Yamaha has done is built in features like speed control and auto trim control, and theft protection,” Huether said. “It does about 12 other things outside of traditional joystick controls.”

James Milne, a Grady-White dealer with Baert Marine, said the show had exceeded his expectations.

“We are doing deals and getting quality leads,” Milne said.

— Reagan Haynes

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