Blackfin Boats teams with broker on new line

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blackfin0327Yacht brokerage firm Dwight Tracy & Friends and boatbuilder Blackfin Boats launched a strategic partnership for the marketing, sales and exclusive worldwide distribution of a new, expanded line of thoroughly modernized Blackfin sportfishing boats and yachts.

They announced the launch at the March 21-24 Palm Beach International Boat Show.

“Unbeknownst to most, Blackfin has during the past decade continued quietly building, in small numbers, superbly handcrafted center console and open sportfishing boats,” founder and CEO Dwight Tracy said in a statement. “Recently the company decided to expand its current production and product line to meet a rapidly growing market demand. They contacted us to discuss how best to ‘reintroduce’ the Blackfin brand, which for the past 10 or so years has been, perhaps, the best-kept secret in the boating marketplace.”

The dealership specializes in yachts from 45 to 180 feet, Tracy said in a statement. The Blackfin line currently ranges from 27 to 34 feet, and will soon re-expand to include express sportfishing yachts 34 to 42 feet.

To ensure a smooth transition from its current level of production to one more in line with growing market demand, Blackfin engaged the Port Royal Group, a marine technical and business consulting firm, to plan and manage the expansion, as well as work with the builder in terms of new model development. The Port Royal Group is headed by Phil Friedman, who has a long and varied background in the marine industry as a boatbuilder and a marine operations and business manager and consultant.

Not only does Friedman have significant hands-on boatbuilding experience, but during several years as president and CEO of Palmer Johnson Yachts he also was responsible for the executive management of two major shipyards with annual gross revenues in excess of $60 million and nearly 600 employees across the country.

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Comments

3 comments on “Blackfin Boats teams with broker on new line

  1. Loren Schweizer

    Who wants to bet there will not be a dartboard with the likeness of Mr. Penske on it in the company lunchroom?

  2. Phil Friedman

    Blackfin’s dealings with Roger Penske and Detroit Diesel were far in the past, before the current principals owned the company. Therefore, it is neither fair, nor helpful to raise that matter in this context. Beyond that, however, the fact is that Penske and Detroit Diesel actually helped several boat builders and boatyards get into, and stay in business with investments of operating capital. And I can tell you personally, as someone who was tasked with arranging to buy out Penske interests in a shipyard operation that had been acquired by my chairman, Roger Penske and his chief financial people were pretty straight shooters, and about as reasonable as they come. — Phil Friedman, Port Royal Group LLC

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