Lowrance signs deal with NauticStar Boat Co.

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Marine electronics company Lowrance is partnering with Mississippi-based NauticStar Boat Co., which selected Lowrance for its standard equipment offering on models ranging from the X-4 to the HDS Gen2 Touch.

“We conducted an extensive review of electronics products and are extremely pleased to provide Lowrance award-winning electronics to our customers,” NauticStar president Phil Faulkner said in a statement. “The product is a great fit, and their excellent service and support is an ideal resource for our factory and resellers. Lowrance is the perfect choice.”

“We are very happy to partner with NauticStar and welcome the company and its dealers to the Lowrance family,” Navico CEO Leif Ottosson said in a statement. “NauticStar boats are not only visually appealing, they are designed to run faster at a lower horsepower than most boats. The Lowrance electronics suite is a natural choice to complement their fit and function while providing superior situational awareness to that offered by other products on the market.”

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