IBEX 2013: NMMA names CSI award winnersPosted on
The National Marine Manufacturers Association on Monday announced 29 recipients of 2013 Marine Industry CSI Awards for excellence in customer satisfaction.
Recipients were acknowledged this morning during the annual Industry Breakfast at the International BoatBuilders’ Exhibition & Conference in Louisville, Ky.
The CSI awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve customers.
“Customer satisfaction is critical to the success and growth of the recreational boating industry and it’s CSI award recipients that set the bar on delivering an exceptional customer experience,” NMMA director of engineering standards Robert Newsome said in a statement. “We applaud and thank these 29 manufacturers for their commitment to enhancing the boating lifestyle.”
Recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past year, based on information provided by customers who bought a new boat or engine between April 1, 2012, and March 31 of this year.
Participating manufacturers were required to survey all new-boat buyers during the reporting period. More than 50,000 consumers were surveyed.
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