The Moorings debuts new branding effort

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In an effort to reach new consumers, The Moorings launched a rebranding effort and expanded travel options for sail, power and crewed charter yacht vacations for 2014.

A revised logo reflects The Moorings’ beginnings and establishment in 1969. The website has undergone the same rebranding process.

New destinations in the Mediterranean have opened in three locations in Kremik, Fethiye and Vounaki. The Kremik base provides travelers with a central point of access along the Adriatic Coast in Croatia to reach nearby islands and coastal villages throughout the Dalmatian cruising area.

From the Turkish base of Fethiye, customers are a short trip away from historic Byzantine sites. The third new base in Vounaki, Greece, is popular for its smooth cruising passages and seaside towns.

For vacations in the British Virgin Islands, a new 514 Powercat has been introduced to The Moorings’ fleet.

“This is an exciting milestone for The Moorings because we’re not only adding new bases, adding the 514 Powercat and changing the look, we’re fully incorporating what this company is built upon — a love for sailing,” The Moorings head of global marketing Shannan Brennan said in a statement. “We want to build upon our heritage while continuing to make sure our customers are at the center of everything we do.”

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