Beneteau adds dealer in Canada

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True North Yachts, based in Port Credit, Ontario, was named an exclusive dealer for Beneteau’s powerboats division.

“We couldn’t be more thrilled to welcome True North Yachts as our exclusive partner for the Beneteau powerboats division in southwestern Ontario,” Beneteau America president Laurent Fabre said in a statement. “True North Yachts has earned the respect and admiration of their industry peers, and most importantly, their clients. We look forward to working closely with their team to exceed customer expectations in every way.”

Partners Allan Mestel and Rob Richardson founded True North in 2008. Initially conceived as a sailboat dealer, it recently expanded into the powerboat segment, recruiting seasoned powerboat sales professional Peter Solty to lead the initiative.

“We recognize powerboats represent 90 percent of the global marine market, and the global strength of Beneteau provides us with the ideal partner, giving us access to a broad range of the best-quality product being built,” True North co-founder Allan Mestel said in a statement.

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