Hanse Yachts reports increase in first-quarter ordersPosted on
Hanse Yachts AG reported above-average demand in the first quarter of fiscal 2013-14 with an 85 percent increase in incoming orders, compared with the same period in the previous year.
The increase, which occurred between July and September, totaled 27.6 million euros, or more than $37 million.
“The large number of incoming orders in the first quarter 2013/2014 is thanks mainly to the successful launch of our multibrand strategy and the development of models in line with the market requirements,” Hanse CEO Jens Gerhardt said in a statement. “We are now seeing the benefits of our investments in research and development to the tune of 2.5 million euros in the 2012/2013 business year.”
The Hanse 345 has been the best-selling model, and the Hanse 575, which was introduced last fall, also has exceeded expectations, contributing to the 80 ships in one year, the company said.
More than 30 of the new Dehler 38 from spring 2013 have been sold, Hanse said, adding that the recently presented Varianta 37 will keep the production team in Greifswald, Germany, even busier during the coming months.
The company said the latest new developments — the Hanse 505 and Moody 54 Decksalon — were also met with interest at boat shows in Holland, Cannes and Southampton.