International Superyacht Society breakfast set for LauderdalePosted on
The International Superyacht Society will focus on engaging first-time superyacht clients in today’s economy during its annual breakfast presentation on Oct. 30 in Fort Lauderdale.
The presentation is part of the annual ISS membership meeting and will be moderated by Diane Byrne of MegayachtNews.com.
Panelists include industry and non-industry executives, who will discuss finance, promotion lessons from successful tourism and destination marketing and innovative luxury product outreach. Their commentary will cover the following categories:
• Yachting, an Economic Engine: an overview of who today’s superyacht owners are, what they’re worth and what they spend their money on in terms of leisure;
• Yachting as a Lifestyle: promoting superyacht ownership and cruising as an idea and ideal, versus a product;
• Marketing Reimagined: consumer-outreach strategies successfully adopted by non-yachting brands and lessons from strategies that didn’t work.
The meeting will take place from 8 to 10 a.m. in the Grande View Room at the Bahia Mar hotel.
Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!
Basic subscription: Registered members get free access to 10 premium content stories each month!
Individual subscription: $29 for unlimited site access for one year.
Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.
Corporate subscription: $300 for unlimited site access for all members of a company for one year.
You may close this dialog after seconds.