Reality TV marketing event Thursday in Fort Lauderdale

Posted on

The Marine Marketers of America and Boating Writers International are teaming up for a luncheon and discussion at the Fort Lauderdale International Boat Show on using reality TV shows as an advertising and marketing vehicle.

Julie Perry, who has delivered presentations on using YouTube as a marketing platform, will demonstrate how low-budget reality TV shows such as Bravo’s hit series, “Below Deck,” offer cost-effective media opportunities.

The shows are tied to integrated websites with full-episode repeats of original programming, offering both paid and organic media opportunities, which appeals to marketers pushing outbound advertising, as well as writers focused on inbound strategies, such as content marketing.

One of the stars of “Below Deck,” chief steward Adrienne Gang, will attend the luncheon. It will be held Thursday at noon in the Grande View Room at the Bahia Mar hotel.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What is the best outcome for the marine industry in the November mid-term elections?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password