Baja Marine goes digital with marketing brochures

Posted on

Baja Marine announced it is “going green” with marketing efforts for its Baja, Donzi, Fountain and Pro-Line boat brands.

Instead of printing thousands of copies of traditional brochures, Baja Marine created a digital 2014 brochure for each boat line in an effort to decrease the amount of paper it produces and reduce the company’s environmental footprint.

Baja, Donzi, Fountain and Pro-Line dealers will distribute the digital brochures to prospective customers on custom-designed USB drives displaying each company’s logo. Each brand’s brochure also is accessible through its website.

In addition, Baja, Donzi, Fountain, and Pro-line boats on display in dealer showrooms and at boat shows will have QR code stickers on their hull sides. When customers who have a smartphone equipped with a QR code-reader app snap a photo of a code, it will lead them directly to the online brochure pages, providing information and specifications for that model.

New “Information Station” digital kiosks will be in factory-authorized dealer showrooms and allow customers to print out brochure-quality information pages specific to the boat models they are interested in.

“Now our customers don’t have to walk around a boat show with a bag of brochures. They can print out just the page they need or pull it up on their smartphone and use it to compare the boat they are considering with other models,” Baja Marine CEO Johnny Walker said in a statement. “We feel our customers are savvy about digital media. It’s an electronic world.”

“It costs our company more money to produce these new custom USB flash drive brochures than the old fashioned printed brochures,” Baja Marine vice president Nick Miller said. “But we end up with a green brochure that has an incomparable shelf life, given the consumer also can use the flash drive for personal and/or business document storage.”

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

Did 2014 meet your sales expectations?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password