Guy Harvey resorts launches Expedition Outfitters brand

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Guy Harvey Outpost Resorts, which has properties in Florida and the Caribbean, announced the launch of Expedition Outfitters as part of its growing adventure travel lodging business.

“Expedition Outfitters is being created to complement our collection of Outpost properties and serve our expanding adventure travel customer base,” president Mark Ellert said in a statement. “The Guy Harvey Outpost brand is defined by great watersport experiences and service, and our Expedition Outfitters are the dive operators and fishing captains that make this possible.”

Expedition Outfitters will feature two membership categories: dive shops and guided or charterboat fishing.

“It’s a logical brand extension for Guy Harvey Outpost,” company co-founder Bill Shedd said in the statement. “Our fishing and diving customers want the same level of quality service and top-of-class experience they get at our resorts and lodges. At Guy Harvey Outpost, we’ve done the homework to make sure our Expedition Outfitters meet those expectations.”

Capt. Ned Stone, a sportfishing veteran of the offshore fishing circuit, will oversee the new effort as the company’s director of program development.

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