Mercury Racing receives award for engine at SEMA showPosted on Written by Michael LaBella
Mercury Racing was recognized with a 2013 Global Media Award at the Specialty Equipment Market Association Show in Las Vegas for its QC4v crate engine.
“We are honored to be recognized by SEMA and the international media for our new QC4v crate engine. We are excited to explore the various applications for our new product in domestic and international markets,” Mercury Racing senior marketing manager Rick Mackie said in a statement.
The SEMA Global Media Awards Program recognizes companies that make specialty equipment products and accessories that would have mass appeal to consumers throughout the world. A group of international journalists who serve as judges vote on the products.
“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations, said in the statement. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets.”
In 2013 the program included 36 judges from 19 countries. Each judge reviewed and evaluated nearly 2,500 product entries at the SEMA show before selecting the products they believed would resonate and appeal most to consumers in their home countries.