Davis Instruments acquires outdoor recreation lines

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Davis Instruments acquired the Simply Brilliant product lines.

Founded in 2003 in Hood River, Ore., Simply Brilliant is composed of two distinct lines for outdoor recreation called Shockles and SolLight. Both are suited for marine, camping, RV and outdoor markets.

“We’re excited to provide these products to our distributors and customers. Both lines fit in seamlessly with our other offerings,” Bob Selig of Davis Instruments said in a statement.

Shockles is a patented range of shock-absorbing products for outdoor and industrial uses. Most feature sun and abrasion-resistant webbing sewn over progressive-tension design shock cord with a patented internal stretch limiter.

SolLight is an eco-friendly line of LED lighting that includes rail lights, Lightships and SoliChargers.

Based in Hayward, Calif., Davis Instruments offers boating, fishing and weather accessories. In addition to producing navigation aids and weather stations for marine and other industries, the company sells marine cleaners, hardware and accessories.


One comment on “Davis Instruments acquires outdoor recreation lines

  1. Ron R

    Simply Brilliant… having tested nearly every Shockle and SolLight product ever sold, these are all extraordinary products. The Shockles are the very best solution for strapping anything down to a deck or a roof rack. My personal favorites are the Shock Straps for securing SUPs, kayaks and small boats to the roof of the car and onto the decks. The Light Cap is a great waterbottle/lantern as well as a secure, dry place for wallets/keys when on the water. The Perfect gift for the outdoor enthusiast.
    Smart Move Davis!

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