MRAA releases annual retailer handbook

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The Marine Retailers Association of the Americas unveiled its second annual MRAA Guide to Success, a handbook with tips, ideas and next practices designed to help marine retailers outperform the market in 2014.

The 49-page resource, created in partnership with Lighthouse Media Solutions, includes 19 articles from 18 industry experts, including top-rated speakers at the 2013 Marine Dealer Conference & Expo such as Jeffrey Gitomer, Don Cooper, Valerie Ziebron and Steve Cohn, as well as several of the MRAA’s trusted benefit providers. Topics include customer loyalty, sales, service, marketing, finance and insurance, and management.

“This guide is yet another tool our members can use to enhance the value they take back to their dealership from the MDCE,” MRAA education director Liz Walz said in a statement. “When added to the long list of tools, resources, contacts and ideas available during and immediately following the 2013 event, MRAA members can’t help but enter 2014 with a distinct advantage over their competitors.”

The MRAA Guide to Success in 2014 is available exclusively to retail members.

“In today’s highly competitive marine marketplace, we all seek strategies to gain an edge over our competitors,” said Mike Alleva, vice president of marketing and client strategy for Lighthouse Media Solutions. “This resource is designed specifically to provide marine dealers with that insight. Therefore, we were thrilled to once again partner with MRAA to produce the Guide to Success.”

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