Grande Yachts opens facility and signs deals with buildersPosted on
Grande Yachts International opened a new full-service boating facility at the Riverwalk on the Cape Fear River in Wilmington, N.C., and signed long-term agreements with two builders.
The North Palm Beach, Fla., dealer signed a long-term agreement with Riviera Marine that includes Riviera and Belize motoryachts and covers southeast Florida and the Carolina markets.
Additionally, Grande Yachts signed a long-term agreement with Belzona Marine Products of Miami for the Chesapeake Bay and North Carolina markets. Belzona is a new U.S. builder of outboard boats that offers two models in the 32-foot range — a center console and a walkaround.
“Our new Carolinas office is the perfect blend to our existing coverage up and down the East Coast,” Grande Yachts president and owner Bryan Braley said in a statement. “Our roots are deep in North Carolina and we have had plans to be here for several years.”
Wilmington office general manager Dennis Smith has been a Wilmington resident for more than a decade and is a lifelong boater who brings more than 20 years of yacht sales and customer service experience.
The Wilmington office directly represents Belzona Marine, Carver Yachts, Marquis Yachts, and Riviera and Belize motoryachts.
Grande Yachts said Riviera, of Queensland Australia, is the largest boatbuilder in the Southern Hemisphere and it builds luxury boats from 36 to 85 feet in sedan, flybridge and sportfish models.
“As we reviewed our business through 2013 and considered where we want to go with our company, we felt the Riviera product and management philosophies were in line with our business plan,” Braley said.
Belize, a new brand of motoryachts, is part of the agreement. Two 54-foot models, a 54 Sedan and a 54 Daybridge, debuted in the United States last year.
“The Belize motoryacht product extends some unique characteristics to boating that we are finding boaters are looking for today,” Braley continued. “The quality is uncompromised and we are able to bring a thorough boating experience to our customers — something that is in line with our business principles.”
“We are very excited to partner with Belzona,” Braley added. “They have a strong product offering that fits very well into our suite of products.”
Belzona holds a patent on an “Easy Opening Sliding Door” for both the port and starboard sides. Belzona’s 32-foot walkaround features a full cabin, including a separate head with a stall shower and galley. Belzona is working on new models from 20 to 30 feet and expanding its portfolio above 32 feet.
“Long-term dealer agreements are not part of our business plan,” Belzona lead designer Karl Boehler said, “but Grande Yachts made a significant commitment to our company and they are proving to be the type of dealer partners we want to associate our brand with.”
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