RBFF set to debut Hispanic outreach campaign

Posted on

The Recreational Boating & Fishing Foundation will launch its campaign to engage Hispanics in boating and fishing on April 1.

A five-year outreach plan begins with a pilot in Florida and Texas that includes a new Spanish-language microsite; digital, social and traditional media; and 15 events.

To ensure stakeholders are benefiting from its work, the RBFF has produced a webinar, “Engaging the Hispanic Audience: Insights to Actions,” that defines the Hispanic opportunity for the industry.

The RBFF said research has shown that the nation’s 52 million Hispanics are under-represented as anglers, lack participation as boat owners and are generally unaware of aquatic conservation or preservation practices.

The RBFF also said:

• Hispanics represent 38 percent of the population under age 18 in the top 10 U.S. Designated Market Areas.

• Growth is now coming from births, not immigration; one of every four babies born in the United States is Hispanic.

• With an estimated $700 billion in shopping power, Hispanics are big business.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What percentage of your revenue comes from millenial or Gen X customers?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password