Baja Marine announces factory-direct sales

Posted on

Baja Marine is selling its Donzi and Fountain Powerboat brands factory-direct in what the company says is a response to changing consumer demand.

Baja Marine CEO Johnny Walker also announced that the company’s dealer partners that represent Baja and the Pro-Line fishing boat brand now can take orders for Donzi and Fountain models and service those customers after delivery.

The new program eliminates the need for dealers to stock these larger, more expensive boats in their showrooms, the company said.

“We recognize that many dealers are reluctant to inventory some of these bigger, higher-priced models,” Walker said in a statement. “However, we also know that they want to have a service relationship with the buyers who bring the boats back to their markets. So we see this program as a win-win for everyone concerned.”

Through the program, customers can work directly with the staff at Baja’s plant in Washington, N.C., where both brands are built, to buy, personalize and build new Donzi and Fountain powerboats. They also can take delivery at the factory.

“We’ve found that Donzi and Fountain customers really value having a personal relationship with the factory that is building their new high-performance boat,” Walker said. “Whether they are buying a boat to race in, to take to poker runs or simply to enjoy running offshore and in their local waters, these customers like being able to work with us directly on designing the hull graphics and equipping their boat with engines, features and options. And they want to come to the plant to see their boat being built.”

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

4 comments on “Baja Marine announces factory-direct sales

  1. DJ

    Translation = cut out the middle man and keep the extra margin dollars for ourselves. This IMO is a poor decision for all but the 1% of wealthy boat enthusiasts. Competent marine dealers bring a lot of value to the sale in many forms and to think you can dispense with that for the majority is shortsighted. Then again, if they feel they can support their manufacturing with a very narrow market go for it.

  2. Michael J

    I agree DJ. Not to mention the millions of dollars the dealers have invested into selling the product. Show floors, staff, ect. I will never buy a boat factory direct. I want the service that comes from my dealer.

  3. David

    Lets face it. Floor planning is tight and the remaining dealers still in biz are reluctant to stock big ticket specialty boats. It makes perfect sense to go factory direct. The only thing I would suggest is to allow supporting dealers retail rates on warrantee service.

  4. Mike

    If the factory wants to sell direct, then they need to give the sales commission or share of profits from each sale to the dealer nearest where the customer lives, or give the dealer no cost floor planning so he can stock the boat and work his own deal.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What is the best outcome for the marine industry in the November mid-term elections?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password