Builders on Facebook: ‘Likes’ vs. user engagementPosted on
An advertising agency has created a graphic that lists the 10 most-liked boatbuilder pages on Facebook and compares the number of “likes” with the number of engaged users each of the companies has.
It’s based on an audit of NMMA-certified boatbuilders’ Facebook data as of Feb. 4 and illustrates the significance of engagement in measuring the effectiveness of social media.
Correct Craft has more “likes” than MasterCraft, but MasterCraft has more engaged users — the most of any company on the list. Of the 10 builders, only MasterCraft and Meridian have more engaged users than “likes.”
The graphic was created by DrinkCaffeine.com, a Madison, Conn.-based advertising agency.