IYC charter marketing director receives FYBA honorPosted on
Terry Hines, charter marketing director at International Yacht Collection, has been named the Florida Yacht Brokers Association Charter Professional of the Year for 2013.
The award was presented during the FYBA’s annual dinner gala on Jan. 31 and is based on criteria that include setting a positive example for industry peers; demonstrating leadership qualities; contributing time and service to improve the industry and association; commitment to professionalism and community service; and actively participating in seminars, bookings and open houses.
“We have appreciated and wanted to recognize Terry’s direct involvement in the constant changes of our industry rules and regulations, sharing the knowledge of 30 years’ experience and in keeping us all on our toes by using fresh, up-to-date marketing tools in order to be the most effective we can,” FYBA Charter Professionals Committee co-chairwoman Daphne d’Offay said in a statement.
“In fact, given Terry’s experience, we actually changed the title of the award from historically being “charter broker” of the year to “charter professional” of the year. Due to Terry’s unparalleled experience and success, we felt that recognition was deserved for all charter professionals who contribute to our industry and meet the award criteria.”
“There is, perhaps, no other charter marketing executive in the global superyacht industry with the breadth of experience and the reputation for completely understanding the intricate needs of the superyacht owner who gets involved with charter,” IYC president says Bob Saxon said. “Terry literally sets the tone for great charter marketing and creates new methods and markets for the success of the worldwide industry. We are incredibly proud of her and thank FBYA for honoring her in this way.”
Hines handles charter yachts, including the 230-foot Martha Ann, the 223-foot Sycara V, the 205-foot Apogee and the 191-foot Carpe Diem.