MIAMI 2014: Ferretti Group continues its U.S. expansion

Posted on Written by Richard Armstrong
Ferretti Group Americas President and CEO James Henderson addresses a press gathering Thursday morning at the group’s display along Collins Avenue.

Ferretti Group Americas President and CEO James Henderson addresses a press gathering Thursday morning at the group’s display along Collins Avenue.

MIAMI — The Ferretti Group continues to tap the Americas for growth with its largest presence to date at the Yacht & Brokerage Show in Miami Beach.

The Italian builder is showcasing 25 new boats across the group’s seven brands, including the U.S. debut of the Ferretti 750.

“This is our biggest Miami show and 2013 marked the third consecutive year of double-digit growth for the Ferretti Group in the Americas,” Ferretti Group Americas president and CEO James Henderson said at a press gathering Thursday morning.

Henderson noted that Ferretti continues an aggressive expansion of its distribution footprint with locations recently added in Palm Beach and Miami Beach; Newport Beach, Calif.; and Quebec. In South America and Central America, the group has strengthened its presence in Colombia, Peru, Venezuela, Panama, Argentina, Uruguay, Guatemala and Costa Rica, along with a new direct-market strategy in Mexico City that is slated to launch this spring.

Henderson said Ferretti now has a presence in 14 countries in North America and South America. He said the company’s dedication to service after the sale was key to driving customer retention and growth.

“I truly believe we have the best service department in the industry,” he said.

Ferretti Group CEO Ferruccio Rossi introduced designs for the Ferretti 650, which is scheduled to debut in the United States at the Fort Lauderdale International Boat Show in October, and the Riva Domino 86 Open Coupe, which will debut at the Miami show next year.

The group also used the event to announce a push to grow its brokerage and charter business in the 100-plus-foot market through its Allied Marine division. In mid-January it named veteran industry professional Bruce Schattenburg director of luxury yacht charters.

In conjunction with the appointment the Ferretti Group has opened a new Allied Marine office in Fort Lauderdale’s Bahia Mar Yachting Center that Schattenburg will lead. He will work under Jon Burkard, president of Allied Marine. Asian and Latin American markets will be emphasized.

“It’s a big challenge,” Schattenburg said, “but we’re up for it.”

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