MIAMI 2014 VIDEO: Mercury and Simrad introduce ‘glass dash’ technology

Posted on Written by Chris Landry
Mercury president of global sales and marketing Kevin Grodzki speaks during the company’s press event Friday at the Miami Beach Convention Center.

Mercury president of global sales and marketing Kevin Grodzki speaks during the company’s press event Friday at the Miami Beach Convention Center.

MIAMI — The integration of propulsion and navigation technologies took another major step forward as Mercury announced at the Miami International Boat Show its partnership with Simrad to bring “glass dash” systems to market.

“We are very happy to be working with Simrad to deliver a state-of-the-art system that is fully integrated into all of the engine diagnostics,” Mercury president of global sales and marketing Kevin Grodzki said Friday at a press luncheon commemorating the company’s 75th anniversary.

Mercury’s VesselView 4 and VesselView 7 will work with Simrad multifunction touch-screen systems to deliver such information as sonar, radar and Mercury’s Smart Tow, cruise control and Eco Control functions, Grodzki said.

I bumped into Louis Chemi, the vice president and COO of Navico, Simrad’s parent company, on Friday evening. “It’s a great partnership and we’re happy,” he said. “The integration of the two systems will give boaters access to the information they need to really boost their confidence.”

The system will be available in the second quarter this year for compatible Simrad displays.

About 70 journalists attended the Mercury event at the Miami Beach Convention Center. The company also announced that in addition to its standard Phantom black, it now offers 300-hp Verados in two shades of white: cold and warm fusion.

“It is important to respond to needs in the marketplace,” Grodzki said. “People want to identify with the design of their boat, and they identify with the design of the engine.”

In other news:

• Starting in April, Mercury Racing will offer a 540-hp 8.6-liter multiport fuel-injected V-8 engine.

• The company continues to promote its diesel lineup in its partnership with Volkswagen. It has a Statement 38 SUV with twin TDI 4.3L 370-hp diesels at the show’s Sea Isle Marina location.

• Mercury called attention to its joystick steering technology. There are 17 boats at the show with the company’s Joystick Piloting for outboards, including 11 in the water at Sea Isle.

• Mercury also has a new engine — the 200 Pro FourStroke, which will be available in March — and new MotorGuide products, such as the Xi5 wireless trolling motor.

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