Monterey Boats wins display award at Chicago showPosted on
Monterey Boats won the Best Display Award at the 2014 Progressive Chicago Sports & RV Show for the second consecutive year.
The display was judged based on the use of space, the appeal of the display, promoting the boating lifestyle and enhancing the customer experience.
The booth was set up and run by Gage Marine, Munson Marine and Waterwerks Marine Group.
“Our local network of dealers did an outstanding job, and as a direct result we sold several units and obtained well over 100 potential leads for potential cruiser units,” Monterey Boats Midwest regional manager Dennis Radcliff said in a statement.
“At Monterey Boats, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers. Our boat show displays embody this approach and enable visitors to see and feel the premium allure of our brand,” Monterey Boats marketing manager Martin Rusin said. “This award is a testament to both Monterey Boats and their dealers’ efforts in bringing to life the best sales atmosphere and owner experience possible.”