VIDEO: SeaVee sees success with stepped-hull boatsPosted on Written by Chris Landry
New boats with new and useful features sell. That notion seems to be ringing true at SeaVee Boats in Miami.
The builder recently has been rolling out a fleet of stepped-hull center consoles — the 390Z, 340Z and 320Z. The 390Z was unveiled at the 2013 Fort Lauderdale International Boat Show and the 320Z at the 2014 Miami International Boat Show. The third boat will hit the market in the spring.
The company sold 22 and 20 boats at the Fort Lauderdale and Miami shows, respectively, according to company president Ariel Pared.
“We did really well in Miami — considerably better than last year and pretty close to Lauderdale, and we had a phenomenal Lauderdale show,” Pared says. “At Lauderdale, more than a dozen of [the sold boats] were the new 390Z with stepped-hull design.”
In Miami, SeaVee saw demand for all of its boats, including its standard prismatic hulls and the new twin stepped Z models, albeit demand was higher for the new Zs.
The stepped-hull boats should become the builder’s lead seller come this time next year, Pared says. The rollout of the stepped hulls has developed in three phases, according to SeaVee marketing director John Caballero.
“The first step was, ‘What’s the big deal about a stepped boat?’ ” he says. “The second phase was, ‘Is it true what they’re claiming?’ The third was, ‘Yes, it is true what they are claiming and this is really a unique product.’ ”
The steps in the hull increase fuel efficiency and improve overall performance, according to the company. Part of SeaVee’s marketing strategy has been to emphasize how it has carefully executed its stepped-hull design.
Pared says steps introduce air to the bottom of the boat that can interfere with bait well pickups and transducers for sounders and fishfinders. But SeaVee designed a keel pad in the 390Z’s bottom to allow these components to do their jobs at high speeds. The pad also guides seawater directly to the bait well intakes.
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