MRAA adds interactive virtual training system

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The Marine Retailers Association of the Americas is partnering with sales, customer loyalty and personal development expert Jeffrey Gitomer to launch an interactive virtual training system.

With 297 modules, 29 in-depth webinars, five introductory modules, four bonus modules and a power lesson uploaded weekly, the system is an online training portal available to members.

“Through this partnership, MRAA members can access the most comprehensive virtual training tool the marine industry has ever seen,” Gitomer said in a statement. “Not only does this system offer dealers the ability to sharpen their team’s skills 24 hours a day, seven days a week and 365 days per year, but in it I tackle topics that your entire staff can put to use to improve your results, whether they answer the phones, stand behind the service desk or walk the showroom selling boats.”

The system can be accessed via tablet, smartphone or computer. Many of the modules are five minutes or less in length.

“It can be incredibly difficult to find the time to train, especially during the busy season,” MRAA education director Liz Walz said. “This system solves that problem by offering hard-hitting, practical advice on how to sell more and develop stronger customer relationships in small, bite-size chunks. Now you can create a culture of training that brings your entire team together and transforms your marine business into a sales and customer service powerhouse.”

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