Beneteau signs deal with Indy car driver

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Beneteau America is partnering with Townsend Bell, a professional race car driver and new brand ambassador for Beneteau’s lines of powerboats.

Beneteau will be a personal sponsor of Bell’s No. 6 Robert Graham–KV Racing Technology Chevrolet/Dallara/Firestone in the 2014 Indianapolis 500 at the Indianapolis Motor Speedway on May 25.

“It’s a perfect match when you can promote your passion,” Bell said in a statement. “I have always had a love for the open water; the adventures both above and below. I look forward to promoting Beneteau’s industry-best line of powerboats and yachts — the beautiful simplicity of their European design and cutting-edge performance, including innovations like their Airstep hull — similar to the F-Duct concept in Formula 1 — which make their boats a thrill to enjoy on the water.”

“Townsend embodies the next generation of first-time boat buyers,” Beneteau America president Laurent Fabre said. “It’s only after he purchased his Barracuda 9 from our local Beneteau dealer that the relationship emerged. And we could not be more thrilled to have found in Townsend a spokesperson for our powerboats division. Townsend not only represents our customers, he genuinely believes in our products as much as we do.”

Supporting Bell’s racing efforts means the company is able to reach a broader audience of “busy professionals who are eager to spend quality time with their family, engaged in leisure activities,” Fabre added.

The 2014 Indianapolis 500 will be the 98th running of the “Greatest Spectacle in Racing.” It has been held every year since the first race in 1911, except the war years of 1917-1918 and 1942-1945. The race will be broadcast live on ABC, beginning at 11 a.m. EDT.

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