Marquis Larson Group adds sales repPosted on
The Marquis Larson Group entered into a sales representative relationship with Roberto Cox to support the sales of Larson, Larson FX, Larson Escape, Striper fishing boats, Triumph, Marquis and Carver Yachts in Latin America and the Caribbean.
“Roberto and I have worked together for many years at Sea Ray, where we grew market share and introduced many people to the joys of boating,” Marquis Larson Group president and CEO Rob Parmentier said in a statement. “Roberto’s knowledge of the market will quickly advance our strategy to expand our dealer network and grow internationally.”
Cox has spent 20 years in the industry, most recently fostering relationships and growing sales for Brunswick’s Mercury Marine and Brunswick Boat Group subsidiaries focused on the Latin American and Caribbean market.
“The Larson Boat Group and Marquis Yachts brands are well positioned to provide Roberto with the products to succeed in growing our Latin American and Caribbean dealer network and retail sales,” Parmentier said.
“I am excited to be part of the resurgence of a storied company and brands with all of the potential to become a global player, especially in Latin America and the Caribbean,” Cox said.
In other moves, Matthew Vetzner has been promoted to director of marketing for the combined group.
“Matthew has proven himself to quickly entrench himself into the marketing programs of both companies supporting our strategy to grow sales through customer interactions — both dealer and boat buyers,” said Parmentier.
Additionally, current Larson Boat Group vice president of sales Patrick Blake will take over the responsibilities of managing the Marquis Carver sales group transforming the sales operations at Marquis Yachts.