West Marine rolls out Father’s Day photo contest

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West Marine is looking for a father in need of a waterlife makeover.

The retailer’s Deck Out My Dad! contest is running through June 15. Entrants can submit a photo of a dad in need of fashion help on the water.

The winner, who will be named the week after Father’s Day, will receive a $500 West Marine gift card.

Photos should be posted on Instagram, tagged to WestMarineInc, and include the hashtags #westmarine #deckoutdad. Captions should include information about why the dad is deserving or in need of a makeover.

The photos can be funny or sentimental and preference will be given to those taken on or near the water. They could be on a boat, walking along the beach or at a waterside restaurant.

The winner will be asked to visit a West Marine store to pick up the $500 gift card and must agree to a brief photo shoot that shows him shopping. (What he buys is up to him.)

He must also agree to the use of before and after photos for West Marine promotional purposes.

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