Freedom Boat Club franchisee trademarks nickname

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Lisa Almeida, a co-owner of Freedom Boat Club franchises in Jacksonville and St. Augustine, Fla.,was widely known across north Florida as the Boatanista.

Now she has trademarked the nickname with the U.S. Patent and Trademark Office.

“A few years back I was talking with Holly Ackoury from Rooks Ad Agency,” Almeida said in a statement. “And as we were discussing all the events and activities I was working on—all involving boating —she blurted out, ‘You are the Boatanista!’ It stuck.”

As part of the patent process, Almeida went to work on a definition:

boat•an•is•ta   [boat- uh -nee-st uh ] noun — A very nautical person, especially one who works in the boat club industry. A person devoted to boating, particularly when it comes to the social characteristics of the boating experience. Someone who facilitates the boating lifestyle, their motto would be: Inboard, Outboard, On Board, NEVER BORED.

In March, Almeida was named Jacksonville’s “Up and Coming Entrepreneur of the Year”at the Women in Business Awards.

“I am having the time of my life,” Almeida said. “And I love it when people come to one of our events or see my boat out on the water, recognize me and start yelling and hollering for the Boatanista. I can’t believe how well known the name has become. But for me, the Boatanista is more than a nickname. It is a way of life.”

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