Italian show set for October

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The 54th Genoa Boat Show returns Oct. 1-6 and organizers say major investments have been made in a new exhibition layout with an emphasis on Italian productions.

“We are proud of the results we have achieved in terms of participants, which have increased by 20 percent, compared to last year, and of the perception of the new format,” Italian marine industry association UCINA president Massimo Perotti said in a statement.

“The response of the professionals is the sign that we are moving in the right direction,” Perotti added. “The Genoa Boat Show is the showroom of the most important boat industries around the world and aims at re-establishing its primary role as the most important and significant European nautical event in the central Mediterranean.”

Organizers said the show is 80 percent booked. Confirmed participants this year are AB Yachts; Sanlorenzo; Maiora; Permare; the many brands of the Ferretti Group, such as Ferretti Yachts, Riva, Pershing, Itama, Mochi, and CRN (who this year aims at being the highlight of the show); Montecarlo Yachts; Sunseeker; Apreamare; Fiart; Frauscher; Rio Yachts; Rose Island; Austin Parker; Otam; and Cranchi.

Organizers also said the section devoted to outboard motors is fully booked. Suzuki, Yamaha, Honda, Selva, Mercury and Evinrude will have displays.

The Sailing World, a large sailboat village, has attracted major European groups such as Bénéteau/Jeanneau and Hanse, brands such as Dufour and X-Yachts, and such Italian brands as Cantieri del Pardo, Serigi, Advanced Yachts, Mylius, Yacht and Vismara.

The Melges class will be the protagonist of the last leg of the Audi Sailing Series, which will take place in Genoa during the show.

The Azimut-Benetti Group has decided not to attend the Genoa show, according to a report by The Medi Telegraph.

During  the past four years the group’s sales on the Italian market have fallen significantly, from 18 percent in 2009 (about 110 million euros) to 3 percent in 2013 (about 20 million euros), a trend in line with the latest market data.

During the same period, other markets have grown significantly, such as the U.S. market, where group sales have grown from 130 million euros to 290 million euros. Against that backdrop, group management decided to strengthen its investments in the main international boat shows it already attends and those in high-growth markets.

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  1. Pingback: Italian show set for October « Parker Business Planning

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