NMMA cancels Strictly Sail Long Beach showPosted on Written by Reagan Haynes
The National Marine Manufacturers Association announced it will cancel the Strictly Sail Long Beach boat show, which had been slated for Oct. 23-26.
The consensus is that “there are too many boat shows in California and the industry would be better served focusing on fewer shows in larger markets,” NMMA West vice president Dave Geoffroy said in a letter to members and exhibitors.
The NMMA plans to concentrate its efforts and resources on the Los Angeles, San Diego and San Francisco shows and expand those events to include a larger sailing presence.
“NMMA has been navigating the California market since the integration with [the Southern California Marine Association] to figure out the industry’s pulse and what’s best for its members; choosing now to focus on bigger markets based on majority feedback,” NMMA spokeswoman Sarah Ryser told Trade Only Today in an email.
“We are hopeful that this shift in focus to California’s largest boat shows will improve the sailing industry’s market share and continue to help grow boating on the West Coast,” NMMA president Thom Dammrich said in a statement.
To maintain the support the Long Beach show has provided the Southern California sailing industry for 45 years, the NMMA plans to add a new Sail Fest to the 2015 Progressive Insurance Los Angeles Boat Show.
The Los Angeles show’s Marina del Rey location is the ideal venue for the in-water display of Sail Fest, as well as educational training opportunities for attendees, the association said. Sailing accessories, small sailboats, seminars and features will be featured indoors at the Los Angeles Convention Center.
Similar plans are being made for the Progressive Insurance San Diego International Boat Show and the Progressive Insurance San Francisco Boat Show.
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