Rec Boat Holdings rolls out 2015 productsPosted on
Rec Boat Holdings presented its model-year 2015 products on Tuesday at the company’s annual dealer meeting at its home base in Cadillac, Mich.
Dealer networks for all four of the company’s brands — Four Winns, Glastron, Scarab and Wellcraft — converged for the two-day session.
“It is a year of change for Rec Boat Holdings, having been purchased recently by Groupe Beneteau,” RBC Holdings president Roch Lambert said in a statement. “We wanted our prospective dealers to see our operations, as well as confirm to our established networks that we are solidly based here in Cadillac and plan to grow our business here moving forward.”
The company displayed new 2015 boats in the water and on the ground so dealers could water-test and explore new models and changes to existing models from each brand.
“This is an evolutionary year for our brands,”Lambert said. “Our Four Winns and Glastron lines were due for refinements since we launched all-new designs four years ago, and dealers are pleased with the enhancements done to the boats. We’ve grown our Scarab jetboat line to include the new 165 power rocket and the twin Rotax-powered 215 models. And our focus has now shifted to our Wellcraft brand, with plans to expand and update the line in 2015.”
The company communicated its plan to continue investing in new product development and providing dealer partners a larger, stable foundation under the new ownership.
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