Catapult Creative Labs announces personnel moves

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Catapult Creative Labs announced that Kelly Blake joined the company as vice president of client services and strategy.

In addition, Meredith Powlison joined as project manager.

Catapult Creative Labs, Active Interest Media’s marketing and creative services division, offers a full range of client services, including custom content, ad creative, social strategy, video and TV production, lead generation, brand strategy, event activation, research, data services and more.

Trade Only Today is also part of Active Interest Media.

“Kelly’s wealth of experience and industry knowledge in the verticals we serve is what sets Catapult apart,” Catapult Creative Labs managing director George Sass said in a statement.

“Her expertise, combined with our audience-engagement platforms, are key components in executing our client’s strategy. Meredith brings us the winning formula of content creation, strategic planning and project management and applies her skills to every project.”

With more than 20 years of experience, Blake is an experienced communications and marketing lead, with success working both the client and agency side. She has experience creating traditional and non-traditional media strategies; digital and social marketing; retailer and consumer events, promotion and reputation management; and branding campaigns for clients large and small.

Prior to joining Catapult, Blake was an executive director at Golin, a global IPG communications agency. Among other projects, she led the Clif Bar account, as well as strategy for outdoor/sports and social purpose initiatives for Adidas. Kelly is known in the outdoor, ski, bike and health and wellness industries, and will be leading Catapult’s campaigns in those areas.

As project manager, Powlison will support Catapult’s daily operations with extensive social media, digital engagement and content experience.

Prior to Catapult, she worked in financial services as a social media and PR specialist. She also served as managing editor at Sailing World, digital editor for Yachting, Cruising World and Sailing World, and as events coordinator at PeopleForBikes, a 7-month stint when she lived out of a station wagon, camped over 80 nights and traveled 27,000 miles.

Catapult’s recent projects cover a wide range of services and subjects, including a lavish 108-page brand book for Outer Reef; the #RideAnotherDay video for the National Ski Areas Association as part of a PSA campaign about skier safety; and a total rebuild of CSI Saddlepads’ website, making it mobile-friendly and improving speed and UI scores by almost twofold overnight.

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