Dominion Marine Media has a new name

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Dominion Marine Media said today that it will change its company name to Boats Group.

The company said the name change reflects its market-leading brands and marks a new chapter in its future as it focuses on investing in innovations that bring the boating industry to the forefront of modern business.

Boats Group will continue to build on the company’s seven-year legacy of operating what it said is the world’s largest and most popular recreational marine digital marketplaces: BoatTrader, YachtWorld, Boats.com and CosasDeBarcos, as well as its newly acquired platform, YachtCloser, which it said is the yacht brokerage industry’s leading web-based contract management solution.

The announcement also follows the recent appointment of Sam Fulton as the company’s CEO. Prior to joining Boats Group, Fulton was a senior vice president at Groupon, president of Orbitz.com, and senior vice president of U.S. Consumer Travel at Orbitz Worldwide.

“In conjunction with our technology-first service strategies, we have been pursuing the development of a strong corporate identity that will accurately represent our company and its services,” Fulton said in a statement.

“We are committed to creating both a world-class shopping experience for consumers and market leading-value for our industry partners. Our new name helps bring clarity and alignment to our growing and evolving brands.”

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