Regulator Marine adds dealer

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North Carolina-based Regulator Marine added Yacht Works to its domestic dealer network.

The boatbuilder said the move fuels its expansion in the Florida Keys, with locations in Tavernier and Key Largo, and in the Midwest, with the dealership’s Sister Bay location serving Wisconsin and Illinois.

“The Regulator family just keeps growing,” Regulator Marine president Joan Maxwell said in a statement. “With demand on the rise, we are thrilled to give customers and fans even greater access to Regulator boats and the offshore life.”

With Florida and the Great Lakes showing significant growth, Yacht Works sales and marketing manager Mike DeFrancesco said he is eager to offer the Regulator brand to the dealership’s loyal and expanding clientele.

“Our customers want a boat that they can run and fish safely in any weather condition, and yet is family-friendly to cruise to the sandbar on Sunday. Regulator delivers this and so much more,” DeFrancesco said.

“That’s important because our customers become our friends — and with Regulator as a partner, we feel we’ll accomplish our goal of taking care of our friends with one of the highest-quality offshore sportfishers on the water today.”

Yacht Works will take delivery of new models in March. A Regulator Marine launch party is planned for April in the Florida Keys.

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