NMMA: Outboard engine sales rose 7 percent in 2016Posted on
Outboard engine retail sales were up 7 percent in 2016, reaching a post-recession high of 254,200 units, as increased demand for higher-powered engines continued to drive sales.
The 300-hp and higher engine segment continued to lead all others in growth, with sales rising 18.3 percent from 2015, according to new data released by the National Marine Manufacturers Association.
The average horsepower of an outboard engine has increased by 38.1 percent since 2010, and it reached an all-time high of 118.6 hp in 2016, the NMMA reported in its new Statistical Abstract section dealing with outboard sales.
Engines of 100 hp and higher accounted for 48.3 percent of engine sales; engines of less than 100 hp represented 51.7 percent of sales.
The NMMA said the average retail price of an outboard engine rose 2.6 percent, to $8,968, in 2016.