Registration opens for Sail America Industry Conference

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Registration is now open for Sail America’s Industry Conference.

The biannual conference, presented by B&G, will be held from May 31 to June 2 at the Marriott Milwaukee Downtown in Milwaukee.

Conference registrations start at $395 for Sail America members and include a day and a half of seminars, a networking lunch, an opening reception and several networking breaks.

Registrants are also invited to attend the Sail America industry social and dinner and participate in the industry regatta.

“This year’s conference is about recalibrating,” Sail America association manager Katie Kelly said in a statement. “It has been two years since our last conference, and so much has changed in our industry and our world since then. This conference is an opportunity for our industry to get together and strategize on how best to respond and leverage these changes for success and sustainability. We will have the best of the best in our industry at the table for these discussions; attendees will surely leave informed and inspired.”

The conference opens with several keynote speakers, followed by sessions on understanding the demographics and psychographics of sailors; building your best sales team; and highlights on tax reform, tariffs and imports.

It concludes with a case study review on building, executing and analyzing an integrated marketing plan and roundtable discussions on three major industry challenges.

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