VIDEO: Atlantic City show reports attendance boostPosted on
The Progressive Insurance Atlantic City Boat Show wrapped up its five-day run on Sunday with an 8 percent increase in overall attendance.
On Sunday, the show had its best attendance since 2008. Preliminary attendance figures were reported at 38,164, up from 35,225 last year, the National Marine Manufacturers Association said.
A contributing factor was “Super Thursday,” which included one-day-only specials, such as $5 off tickets after 5 p.m., incentives on boats and gear and enter-to-win prizes from Meet AC.
“Super Thursday” saw an 81 percent increase in attendance after 5 p.m., compared with the previous year, and the NMMA said several dealers thought Thursday specials resulted in sales.
Exhibitors reported product sold, quality crowds and strong leads, a sentiment that has been echoed across all shows this season, the NMMA said.