Tohatsu America takes dealers on trip to Japan

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Tohatsu America Corp., distributor of Tohatsu outboards, said it held a dealer incentive trip to the Japanese cities of Tokyo, Komagane and Kyoto.

The trip took place from April 9-15 and was the culmination of a nine-month sales competition among North American Tohatsu dealers that ran from March to November last year.

Tohatsu said it hosted more than 34 people who represented the 20 highest-performing Tohatsu outboard dealers in North America.

“The week kicked off with a welcome reception honoring those dealers who went above and beyond in BFT and 40/50 four-stroke sales,” Tohatsu America vice president Jim Morgenthaler said in a statement. “We wanted our dealers to understand just how important they are to our growth and success. It was a privilege to be able to honor them with such an incredible trip to Japan.”

Dealers were treated to a tour of Tohatsu Marine Corp.’s factory in Komagane and sightseeing in Tokyo and Kyoto.

“This trip was a great success,” Morgenthaler said. “Not only did it build dealer loyalty, but we were thrilled to be able to share behind-the-scenes access. Plus, we gained firsthand information and trends on the ever changing marine industry straight from our top dealers.”

Tohatsu said it plans to bring more incentives such as the business trip to its North American dealer network.

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