NGK Spark Plugs names general managers

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NGK Spark Plugs said it added two general managers.

Danielle Orlando is general manager of marketing and John Zochert is general manager of product. The company said Orlando will oversee brand management and marketing. Zochert will oversee product and program development.

“We’re excited to have both Danielle and Orlando and John Zochert join the NGK team,” NGK vice president of marketing David Boer said in a statement. “Orlando’s diverse marketing experience, automotive background and ability to build effective programs around brand management make her a great fit. She will support both NGK and NTK brands, building on the premium level of quality and OE heritage they are known for.”

The company said Orlando brings 18 years of automotive industry experience, having spent the last seven years in the automotive aftermarket. Before she came to NGK she was the global director of marketing at Trico Products Corp. There Orlando managed the global brand strategy and marketing communication programs for the entire Crowne AAG portfolio.

She also brings automotive advertising agency experience. She began her career on the agency side of the business, managing collateral advertising for major accounts such as Buick at McCann Erickson and Audi at McKinney.

Zochert spent the past 10 years at Wells Vehicle Electronics as director of product management and marketing. He oversaw marketing and communications, product management and technical services. Prior to that he was a product manager at Delphi, where he managed the product launches of wire seats and oxygen sensors.

“John will lead product development efforts across our broad and complex product portfolio,” Boer said. “His background in product and pricing management, marketing and sales, as well as his keen ability to interpret data and analyze market conditions, make John perfect for NGK.”

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