West Marine relaunches radio station on Pandora

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West Marine relaunched its Waterlife station on Pandora Radio.

West Marine said the station features a mix of music that is intended to appeal to people who enjoy recreating on or around the water. The station’s more than 100 artists include the Zac Brown Band, Kenny Chesney, Jimmy Buffett, Sheryl Crow, the Eagles, Jack Johnson, Brad Paisley, Bob Marley and the Beach Boys.

A refreshed playlist will be available early this month, and to celebrate the station’s relaunch West Marine is asking listeners to recommend their favorite boating and waterlife songs through a contest that kicked off on Monday.

One participant will receive a $200 West Marine gift card and a Pandora swag prize package. Rules for the contest, which runs through May 31, can be found here.

“All of us at West Marine were delightfully surprised to see how many of our customers and Pandora users sought out our station,” West Marine marketing divisional vice president Audrey Broxterman said in a statement. “Pandora’s music creation team managed to create the perfect playlist for any water-based activity, and we’re eager to see what songs will be suggested by fans in our new, exclusive contest.”

“Pandora listeners have really embraced West Marine Waterlife Radio,” Pandora senior sales executive Justin Chimienti said. “The proof is in the numbers, where there are tens of thousands of listeners enjoying the station.”


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