West Marine teams with Columbia on photo contest

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West Marine, in partnership with Columbia, launched the 2017 “Deck Out Dad” Contest and the companies are looking for five dads most in need of a waterlife makeover.

Contestants are encouraged to share photos of fathers who could benefit from a makeover through the social media channels Instagram and Facebook. Each winner will receive a $500 West Marine gift card.

From new fishing rods to a GPS system to better foul-weather gear or maybe even a new cooler, West Marine said the contest is designed to help fathers start the season with the very best in waterlife gear.

The contest dates are June 1-30 and the winners will be announced on July 10.

“So many people love being out on the water with their dads — even if their dad could use a makeover,” West Marine senior vice president of marketing Deb Radcliff said in a statement that includes the contest details.

“The contest is a fun way to share photos of friends and families who enjoy spending time together on the water. And the winners will have the chance to be decked out in style for the upcoming season.”

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