Punching up the product line

FOND DU LAC, Wis. — Mercury Marine has further buttressed its second generation of mid-range outboard offerings with three new engines — 75-, 90- and 115-hp 4-strokes — and unveiled its first in-house-built sterndrive engine, a 4.5-liter 250-hp MerCruiser.

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VIDEO: ICAST hands out new-product awards

The largest International Convention of Allied Sportfishing Trades show is wrapping up today at the Orange County Convention Center in Orlando, Fla., with a record 11,000 registered attendees, 480 exhibitors and 1,000 media and editorial members, according to communications director Mary Jane Williamson.

RBFF report shows renewed interest in fishing

ORLANDO, Fla. — A new report shows that interest in recreational fishing spiked last year with 4.1 million newcomers to the sport in 2013 —a substantial increase from the 3.5 million average new anglers-per-year between 2007 and 2012. The numbers were especially high among female and Hispanic anglers.

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Raymarine and Navico focus on lower-cost products at ICAST

ORLANDO, Fla. — Two of the major marine electronics companies — Navico and Raymarine — pushed out lower-cost products at the 57th International Convention of Allied Sportfishing Trades that are aimed at securing a high volume of buyers.

Members of the marine press attend a display of new products Tuesday night at the International Convention of Allied Sportfishing Trades in Orlando, Fla.

VIDEO: Audience checks out new products at ICAST

ORLANDO, Fla. — The 57th International Convention of Allied Sportfishing Trades got off to a fast start Tuesday night with media members bursting through the doors to check out the New Product Showcase.

ICAST opens today in Orlando

ORLANDO, Fla. — The 2014 International Convention of Allied Sportfishing Trades, better known as ICAST, opens today at the Orange County Convention Center, featuring hundreds of manufacturers and thousands of products.

One of Mercury's new 4-strokes hangs from a "J-hook" during assembly at the plant in Fond du Lac, Wisc.

VIDEO: The hum of the Mercury Marine sound lab

FOND DU LAC, Wis. — At center of the room, the lower end of a new 115 Mercury 4-stroke passed through an opening in the floor into 4 feet of water. I was standing in the sound lab at Plant 12 (the Product Development and Engineering testing center) at Mercury Marine’s Fond du Lac manufacturing headquarters…more

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