Sonja Moseley is the Marine Retailers Association of the Americas' new director of certification and benefits.

Selling the value of being certified

A modified Marine Industry Dealership Certification program costs less, will be accessible to more dealers and holds more value for those who enroll: That’s the message the Marine Retailers Association of the Americas is spreading, heading into 2014.

More than 30 percent of the dealers who registered for the MDCE had not previously attended.

Little gems from a quotable MDCE

During my travels at the Marine Dealer Conference & Expo in Orlando in November my iPhone “Voice Memos” app got a workout. I conducted and recorded about 20 interviews, speeches and presentations with dealers, manufacturers, business experts and speakers.

Exhibitors report strong sales at St. Petersburg show

Boat dealers, manufacturers and other exhibitors at the 36th annual St. Petersburg Power and Sailboat Show reported strong selling activity despite a 6 percent decrease in overall attendance at the four-day event. The number of new and used boats at the show rose 3 percent.

Q&A: Producer talks about the St. Petersburg show

The 36th annual St. Petersburg Power & Sailboat Boat Show wrapped up Sunday. Final attendance numbers are currently unavailable, but I was able to catch up with Efrem “Skip” Zimbalist III late Friday afternoon to talk about the pace of sales, show attendance, the overall health of the industry and the importance of educating potential…more

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