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Can a search engine find your business?

If you’re going to get people through the door, you’ll have to fine-tune your Web marketing methods In the spring of 2008, Candlewood East Marina completed a major expansion of its facilities, which include a 240-slip marina on Candlewood Lake in Brookfield, Conn., and a 40,000-square-foot sales and service center across the street. Several months…more

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A big, bold vision for Maine waterfront

Front Street Shipyard will serve the large-yacht market from the former site of a sardine cannery The waterfront in Belfast, Maine, got something of a facelift earlier this year. Crowds gathered to gawk at a spectacle city officials had been waiting nearly 10 years to see —the demolition of the two-story remains of a 13,500-square-foot…more

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Former Cobalt exec breaks the mold

Bret Chilcott launched First Source Composites to match fabricators and buyers in niche industries As boatbuilders faced a near collapse of manufacturing during the economic downturn, some thought outside the box to find new revenue streams. Last April, Cobalt Boats launched its fiberglass component department specifically to generate new manufacturing business from non-   marine industries.…more

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Aftermarket points the way to profits

Taylor Made Products saw stronger-than-expected demand and a 15 percent sales increase last year If a boost in the sales of a leading international supplier of aftermarket products is any indication, cash registers at chandleries and boat dealerships began to ring again in 2010. Taylor Made Products, one of eight divisions that comprise the Taylor…more

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A whale of a deal for Costco members

The warehouse retailer’s program enables Boston Whaler and Sea Ray to reach customers new to boating with discounted pricing Costco members hunting for jumbo packages of paper towels or choice meats were in for a pleasant surprise last summer: They could check out a Boston Whaler, too. Starting in July, unmanned displays of Super Sport,…more

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Gulf business is getting back on track

On slowly rising waves, normalcy is returning to the region’s dealers and yards after the oil spill During the first week of August, something unusual occurred at Emerald Coast Yachts, a charter business and ASA sailing school in Pensacola Beach, Fla. The phone rang. Peggy Van Sleen, the company’s co-owner, says no new business had…more

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Temporary stakes to test a new market

Allied Marine has two seasonal offices – in Sag Harbor, N.Y., and Newport, R.I. – to woo customers On summer weekdays, life is less hectic for Eric Frank than it is on weekends. A sales executive with Allied Marine, Frank carries out the duties typical of any yacht broker during the workweek – doing paperwork,…more

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Dive N Dog soars above the downturn

The producer of many marine stainless-steel products has weathered the storm and increased sales At a time when many companies have cut costs and reorganized as a way to survive, stainless-steel-product manufacturer Dive N Dog has outgrown its facilities because of soaring sales. As of August, sales were up 20 percent for 2010 over those…more

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Are bargain boats bottoming out?

Dealers hopeful as repo glut dries up, but fear new-boat sticker shock Late-model used-yacht sales dominated the market in 2009, and many dealers believe this will remain the case through 2010 as value-conscious buyers continue to find deals. This isn’t good news for new-boat sales, which aren’t expected to substantially rebound for a while. A…more

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Solar power: A return on investment

Kingman Yacht Center’s new solar power system will save $105,000 in electricity costs in five years The weather on Dec. 22, 2009, was typical for early winter on Cape Cod – cold, cloudy and windy. Five men had gathered around the power shed at Kingman Yacht Center in Cataumet, Mass. Company president Scott Zeien glanced…more

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