The shift to mobile computing among visitors to Boat Trader.com reached 45 percent of unique visitors in the second quarter this year. The chart at right shows the percentage of use of mobile phones, tab-lets and desktop computers in each of the last six quarters.
The second quarter of 2014 was positive for the U.S. yacht brokerage market, with sales improving significantly from the first quarter, more than 10,000 boats sold and year-to-date results above 5-year average figures for each month.
The number of brokerage boats sold in the United States in June was down 2 percent below the total for the same month last year.
Aluminum boats provide good value, and in many categories they have sold well, compared with fiberglass models, in the post-recession period.
A ranking of the total number of new and used models listed at Boat Trader.com during the past year reveals some familiar makes, and four of the top five predominantly build aluminum boats. This is, in part, because a number of major aluminum builders market new models heavily on the site.
After three months in which sales volume was well behind its 2013 pace, U.S. brokers closed the gap in April with sales of 2,975 boats, only 2 percent behind the previous April and 4 percent above the five-year average for the month.
Sales of brokerage boats in the United States picked up significantly in April, compared with recent months, but they trailed the results from April 2013 by 2 percent.
U.S. brokerage sales volume was lower by 7 percent, or 415 boats, in the first quarter this year, compared with the same period in 2013.
During the winter, we ran a study of the classes of boats that visitors to Boat Trader searched for most often in the last three months of 2013. Leading the way was the versatile and typically affordable center console, followed by the family-friendly and equally versatile cruiser, in the same positions they held a year…more
The cold winter of 2014 continued to affect U.S. brokerages as sales declined 8 percent in March to 2,439 boats from 2,642 in March 2013.