Nearly half of the visitors to Boat Trader’s website currently arrive via smartphones and tablets to search boats for sale.
Unit sales in the U.S. brokerage market in July dropped 8 percent from the same month a year earlier, to 3,287 boats, continuing a modest downward trend that has been in place all year.
Sales of brokerage boats declined in July with volume off 8 percent and the total value of boats sold off 1 percent compared with the same month a year earlier.
The shift to mobile computing among visitors to Boat Trader.com reached 45 percent of unique visitors in the second quarter this year. The chart at right shows the percentage of use of mobile phones, tab-lets and desktop computers in each of the last six quarters.
The second quarter of 2014 was positive for the U.S. yacht brokerage market, with sales improving significantly from the first quarter, more than 10,000 boats sold and year-to-date results above 5-year average figures for each month.
The number of brokerage boats sold in the United States in June was down 2 percent below the total for the same month last year.
Aluminum boats provide good value, and in many categories they have sold well, compared with fiberglass models, in the post-recession period.
A ranking of the total number of new and used models listed at Boat Trader.com during the past year reveals some familiar makes, and four of the top five predominantly build aluminum boats. This is, in part, because a number of major aluminum builders market new models heavily on the site.
After three months in which sales volume was well behind its 2013 pace, U.S. brokers closed the gap in April with sales of 2,975 boats, only 2 percent behind the previous April and 4 percent above the five-year average for the month.
Sales of brokerage boats in the United States picked up significantly in April, compared with recent months, but they trailed the results from April 2013 by 2 percent.