The adage “write what you know” is known to anyone who has ever taken pen to paper (or finger to keypad). Diane Seltzer, marketing director for retractable shade manufacturer SureShade, knows marketing, and a new business book she has published is written specifically to offer firsthand wisdom to mom-and-pop shops on how they can most…more
Sales rebound heartens industry panel; problems with pricing, boater recruitment chasten them
MDCE participants come home loaded with ideas after their three-day cram course in Orlando
CHICAGO — The Recreational Boating Leadership Council that emerged from the 2011 industry Growth Summit and two subsequent summits met Thursday to continue discussions on six long-term initiatives to implement a 10-year growth plan to transform recreational boating. The RBLC last met at the American Boating Congress in Washington, D.C., in May. The 20 participants…more
The 2014 Progressive Insurance Chicago Boat, Sports & RV Show will be held Jan. 16-20 at McCormick Place during the Martin Luther King Jr. holiday weekend. Organizers said the show not only offers deals on hundreds of boats and RVs, but it also gives visitors a chance to escape the Midwest freeze and enjoy the outdoors…more
The Fort Lauderdale International Boat Show finally caught a break this year in the form of fine Florida weather.
The Marine Dealer Conference & Expo’s annual Industry Leaders Panel of five company presidents responded to wide-ranging questions that touched on market trends, product cost, technology, marketing, government regulations and growing boating.
ORLANDO, Fla. — The Marine Dealer Conference & Expo concluded Wednesday night with the announcement of co-host Boating Industry magazine’s Top 100 boat dealers in North America at a black-tie gala.
ORLANDO, Fla. — Consumer finance is not the most exciting element of dealership operations, but speaker Jared Zimlin of Priority One Financial Services warned those attending his seminar Wednesday at the Marine Dealer Conference & Expo that the government takes compliance very seriously.
Companies that ignore the exploding Hispanic population in the United States and fail to engage that market will miss out on long-term business opportunities, conferees at one of many seminars held at IBEX were told.