MIAMI 2014: Sabre Yachts rolls out new product

MIAMI — Bentley Collins, vice president of marketing and sales for Maine-based Sabre Yachts, began his press conference on Friday by introducing the redesigned Sabre 54 Salon Express and the brand-new Back Cove 41 with a joke about the miserable winter the northern United States has endured.

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MIAMI 2014: FLIR touts thermal imager for smartphones

MIAMI — Thermal imaging specialist FLIR Systems hosted a media event Wednesday night at Miami’s Bayside Marina that was designed to highlight the way the technology manufacturer is furthering its corporate mantra: “Infrared Everywhere.”

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Hartford show reports attendance gain

Amid another wave of bitter cold weather during a tough winter in the northern climes, the 45th CMTA Hartford Boat Show saw a slight increase at the gate and steady foot traffic through a four-day show that wrapped on Sunday.

Simple and easy PR for Ma and Pa

The adage “write what you know” is known to anyone who has ever taken pen to paper (or finger to keypad). Diane Seltzer, marketing director for retractable shade manufacturer SureShade, knows marketing, and a new business book she has published is written specifically to offer firsthand wisdom to mom-and-pop shops on how they can most…more

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