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Traffic up at Yacht & Brokerage Show

Number of boats and exhibitors increased and PassageMaker magazine’s TrawlerPort made its debut An expanded Yacht & Brokerage Show in Miami Beach drew significant traffic and encouraging reports of qualified buyers and sales, according to Show Management, producers of the Feb. 16-20 show held on Collins Avenue. “At the end of the show we heard…more

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Guarded optimism at Providence Boat Show

Sense among dealers was that the days of ‘pinching pennies’ are over for potential boat buyers Exhibitors at the Providence Boat Show at the Rhode Island Convention Center in January spoke with guarded optimism about the show and the coming year. Attendance was up 3 percent at the Jan. 12-15 event, according to show spokeswoman…more

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Deluge didn’t stop Atlanta Boat Show

Event manager mobilized a rapid, effective cleanup effort after 90,000 gallons of water spilled onto the exhibit floor Larry Berryman was eagerly looking forward to creating what he called the “largest indoor wake park in the country” as a focal point for the Jan. 12-15 Atlanta Boat Show. The park, consisting of two 50-by-100-foot 100,000-gallon…more

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High hopes for many at Hartford show

More visitors with a genuine interest in buying led dealers to believe that a slow recovery may be speeding up A sense that the economy is improving was evident at the Hartford Boat Show, as well as winter shows in New York and Providence, R.I. Several dealers spoke of a shift in mood among people…more

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Mining the new marketing landscape

Your audience is more fractured than ever, and maximizing your reach requires the right media mix There was a time when there were few options for marketing marine products. You could buy an ad in a boating magazine, produce a smart brochure or conduct an innovative, attention-getting promotion at a boat show. Times have changed…more

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Eco-focus with an ROI proviso

A high-end Connecticut marina complex on Long Island Sound is delivering on a self-imposed mandate to foster “green” practices within an economically viable business plan. Saybrook Point Inn, Spa & Marina in Old Saybrook (www.saybrook.com), at the mouth of the Connecticut River, boasts a long checklist of ecologically friendly accolades, and the entire staff —…more

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Fort Lauderdale: On the docks with Rich Armstrong

Ferruccio Rossi, North American country manager for the Ferretti Group — which comprises Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and the Custom Line — said the group as a whole is developing 42 models that will debut between the end of this year and the end of 2013. He noted that sales…more

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Young Turks: Morgan Huntley, 31, Vanquish Boats

One-time marina rat’s startup builds two 24-footers with an emphasis on simplicity and value Why would anyone start a boatbuilding company in these shaky economic times? Morgan Huntley has an answer. “Boatbuilding is what I do and what I love. I don’t know how to do anything else, and I’m not going to stop even…more

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Face time goes a long way in marketing

Boston firm sets up media tours and gives its clients one-on-one exposure to editors and reporters Editor’s note: There are many marketers who work within the marine field, some forging outstanding business relationships with clients spanning decades. This is not a story about which firm is best; it’s about how one agency conducts the business…more

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Environmental impact is now a selling point

Businessman markets his helix anchors and his ‘Eco’ rode to marinas around the world Even as the economy continues to sputter and businesses scratch and claw for revenue, boaters continue to use their boats. This has opened opportunities for a host of service-related businesses, from the repair and parts departments found in dealerships to small,…more

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