Two years of free service, storage for Hunt buyers

Hunt Yachts president Peter Van Lancker sees the launch of the Hunt Carefree Purchase Program as a sales incentive to move  new boats, but also as a vehicle to take his company’s reputation for after-purchase service to new highs. “It’s a competitive world, and we’re trying to differentiate ourselves,” he says. For customers, that means…more


ABC serves up reason to cheer

Attendance rises sharply and Capitol Hill meetings suggest industry’s message is getting through Participants came away from the American Boating Congress in Washington, D.C., in early May with renewed confidence in the industry’s political fights over key issues such as ethanol as a fuel additive. The economy continues to sputter, but business is slowly improving.…more


Turnout rises at New England shows

Exhibitors at Providence and Hartford report stronger sales and a more upbeat consumer attitude Back-to-back January boat shows gave New England dealers an encouraging foretaste of the 2013 selling season: Attendance rose in Providence (R.I.) and Hartford (Conn.), and there were positive signs at both events. The bottom-line conclusion: People are buying boats again, even…more

NYC jump-starts the 2013 show season

The industry put its best foot forward into 2013 with the New York Boat Show — the oldest in the country at 108 years and the first of the new year. The longest line in recent memory waited for the doors of the Jacob K. Javits Center in Manhattan to open Jan. 3, and for…more


Sandy who? FLIBS shrugs off storm impact

Two-day brush with squalls was the only thing that prevented a true ‘blowout show,’ says producer Staying true to their can-do spirit, organizers of the bellwether Fort Lauderdale International Boat Show were rewarded for persevering through two days of Hurricane Sandy’s wind and rain with solid attendance buoyed by a fair and sunny weekend. “All…more


Strong shows in the Northeast

Exhibitors at Newport and Norwalk agree the consumer mood has shifted for the better The two Northeast events in September that kick off the fall boat show season were graced with good weather, improved attendance and a steadier consumer. Beyond sounding cautiously optimistic, the prevailing sentiment among dealers at the Newport International Boat Show and…more


90 years on a seesaw

Engine distributor Mack Boring balances its role as a conduit between manufacturer and dealer A company that survives both the Great Depression and now the Great Recession is clearly doing something right. That was the theme at Mack Boring & Parts Co.’s 90th anniversary celebration in September at the distributor’s Union, N.J., headquarters. “My grandparents…more


Living and selling the Maine life

Publisher, show producer and ‘boat freak’ John Hanson turned his adopted state’s charm into a career For John K. Hanson Jr., a failed attempt in boatbuilding led to a more rewarding and successful career as a marine journalist and boat show producer. Hanson is the founder and publisher of Maine Boats, Homes & Harbors magazine,…more


Marketing a product by walking the walk

Beneteau is running its Swift Trawler 34 through the Great Loop this summer in a bold 7,000-mile venture Getting a product noticed is one of the tenets of any good marketing campaign. When you’re trying to market a product that might not be widely associated with a particular manufacturer in a particular country — and…more


Fiery forensics

Accident or arson? Staged burnings help investigators dig out clues when examining charred hulls The approximately 1,200 members of the International Association of Marine Investigators make their living by determining why a boat has sunk, burned, exploded or disappeared. To certified marine investigators such as 30-year veteran Daniel K. Rutherford, there are four classifications for…more

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