The long winter undoubtedly impacted boat sales, but data reveal the strongest first quarter since at least 2010, with sales that slightly outpaced those in 2012, a year characterized by a mild winter and early spring.
A hint about Discover Boating’s plans for 2014 — they involve drones.
The March 22-24 Cartagena International Boat Show grew exponentially in its second year, with a 165 percent rise in attendance from 1,300 in its inaugural year to 3,455 this year.
Key cold-weather boating states saw boat sales drop across the board as cold weather persisted into early spring, with Michigan, New York and Ohio all posting sharp declines in late winter.
The National Marine Manufacturers Association will hold a webinar April 23 to outline issues and new items for this year’s American Boating Congress, which will take place May 5-7 in Washington, D.C.
B. Riley’s analysis of the marine industry produced a largely positive outlook for all four companies it covers — Brunswick Corp., MarineMax, Marine Products Corp. and West Marine — despite the fact that early spring sales have lagged somewhat because of cold weather in much of the United States.
South Florida is partnering with Barcelona, Spain, to boost the marine industry in both regions and collaborate on nautical growth endeavors.
Chilly weather might have inhibited late winter and early spring boat sales, but innovative product seems to be boosting boat show sales and leads across all price points, potentially enough to offset any early losses.
Brunswick Corp. has partnered with peer-to-peer boat company Boatbound in its effort to tap the company’s younger demographic, helping to validate the relatively new model in the industry, which allows boat owners to rent their vessels to non-owners. “The credibility of Brunswick, they touch almost everything within the boating space,” Boatbound founder Aaron Hall told…more
CARTAGENA, Colombia — North American companies are catching on to the increased need to include Latin America, as a culture and a region, in marketing plans. Brazil has had a lot of attention as a nation that is ripe for building a new customer base. The boating industry has seen it as a major area…more