Mercury Marine promotes ease of boating to general public

NEW YORK — Mercury Marine will continue to hold events like the one here on Monday to help spread the word to the public that issues like docking and engine trimming — traditionally seen as barriers that prevented boat novices from taking up the recreation — have been virtually eliminated with the advent of new…more

MarineMax CEO Bill McGill says demand for models such as this Scout 420 LXF has exceeded supply.

MarineMax CEO talks of more affluent customer base

The middle class is a dwindling part of MarineMax’s customer base, but the loss is being offset by upper-middle-class and high-net-worth customers — and that base is expanding, in part, because retail financing is becoming easier than ever.

Twin Vee power catamarans are known for their smooth ride in rough water.

A love affair with power cats

Joseph Visconti says his first experience on a Twin Vee was literally life-changing. The owner of ValueRich, a public company traded on the OTC market under the symbol TVPC and now known as Twin Vee Powercats, simply drove to the Fort Pierce, Fla.-based company after being “blown away” by the smooth ride of a twin-hulled…more

The new Trophy line will consist initially of four V-bottom center consoles.

Taking Trophy off the shelf

Honda Marine and H2O Sports Mfg. are reviving the Trophy brand as a new line of center consoles powered by Honda engines.

“Resolutely timeless and easy to handle,” the Leader 36 is particularly well suited for short cruises with family or friends, Harvey says.

Q&A with Jeanneau America president Nicolas Harvey

As president of Jeanneau America, Nicolas Harvey is responsible for several of the brands in parent company Beneteau’s growing portfolio. He oversees Jeanneau sailboats, which have grown market share and presence in North America during the past seven or eight years, as well as Jeanneau’s powerboat operations, which only recently began a push in the…more

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